One of the most important phases in UX design is actually done before anything is created. Before you can build, you need to understand its context for existence.

Design stratigests think of research as a good investment. Good research informs design decisions and investing in research early in the process can save a lot of time and money down the road.

When users’ wants, needs, and expectations are clear, designers are free to move to the design phase.

Testing and validation is an essential step in the design process because it helps teams understand whether their design works for their users.