Role: In leading this initiative, I implemented a systematic approach to asset management. I created folder systems and protocols for each brand, establishing a nomenclature for the SharePoint filing system. This organizational structure facilitated efficient access for designers and brand leads, simplifying the design workflow and reducing dependency on external resources. To ensure visual consistency and streamline the design process further, I developed foundation design systems for each of the five brands. These design systems served as a comprehensive guide, outlining standardized design elements and principles. Simultaneously, I created Adobe libraries that seamlessly integrated into all Adobe products, offering designers a centralized repository of brand assets and design components. The introduction of design systems extended to Adobe XD, where I created libraries and design systems for a cohesive user experience across various digital design projects. This not only promoted efficiency within the design team but also established a unified brand identity for ViiV Healthcare and its associated brands.

Role: Lead Designer/Developer. In this innovative initiative, my role as the lead designer encompassed a range of critical tasks. I collaborated with the team, I curated visually engaging images and designed impactful banner ads tailored for Google's platform, leveraging the capabilities of IBM Watson for enhanced targeting and personalization. Effective communication with IBM was a key aspect of the project, ensuring seamless integration of IBM Watson's features into our banner ads. This involved aligning design elements with the essence of both ViiV Healthcare and IBM Watson, creating a cohesive and impactful digital marketing campaign. To ensure regulatory compliance, I meticulously prepared submission documentation for FDA approval of the ads. This encompassed establishing rigorous procedures and creating templates that adhered to regulatory standards, demonstrating a commitment to both creativity and precision in the design process.

Role: I initiated the project by conducting in-depth research into FDA requirements for pharmaceutical ads featuring detailed claims. This research formed the foundation for the entire design process, ensuring that every element met the stringent regulatory standards. Through effective communication, I shared these regulatory findings with the team, fostering a collective understanding of the compliance landscape. For the banners, I applied creative design principles to visually communicate the extensive claims within the constraints of digital advertising. Simultaneously, I developed HTML scrolling templates that allowed for dynamic and user-friendly presentation of comprehensive claims information. Furthermore, I designed a submissions template that served as a structured document for FDA approval, streamlining the submission process.

Role: As the lead designer, my responsibilities extended beyond individual design tasks. I conducted in-depth research, delving into the pharmaceutical landscape and social media advertising regulations. Leveraging this knowledge, I meticulously crafted comprehensive specification documentation that seamlessly integrated creative elements while adhering to strict regulatory requirements. Recognizing the need for a streamlined process, I took the initiative to create robust processes and procedures for the entire design team. I established a Jira board with tasks and subtasks, providing a structured framework for document submission. Additionally, I conducted training sessions to ensure the team's proficiency in utilizing this system of documentation, fostering a collaborative and efficient workflow. The submission process to the FDA became a well-orchestrated endeavor, thanks to the established processes. I facilitated a culture of compliance within the design team, ensuring that each designer could successfully submit their documents for regulatory approval.

Role: Utilizing my analytical and problem-solving skills, I delved into potential solutions by examining industry best practices, exploring innovative checkout processes, and considering user feedback. I collaborated closely with the team to align proposed solutions with the overarching goals of enhancing user satisfaction and streamlining the checkout journey. I translated my research findings into actionable insights, contributing to the formulation of a strategy for optimizing the checkout process. This involved providing input during brainstorming sessions, sharing insights on emerging trends, and proposing solutions that could address the identified pain points.

Role: The project commenced with a deep exploration of Mustang Millie's Roundup brand essence. Leveraging this understanding, I meticulously curated a brand board that harmonized with the brand's identity. The color palette was thoughtfully selected to evoke the classic Western aesthetics, capturing the essence of Mustang Millie's Roundup. This palette aimed to establish a visual connection with the brand's theme and evoke the desired emotional response. For typography, I opted for Coldiac Display for bold headings, reflecting the rugged and classic Western vibe, while Montserrat was chosen for clean and modern body text to ensure readability and a contemporary touch. This careful selection aimed at achieving a balance between the brand's historical roots and a modern appeal, enhancing the overall brand experience. The mood image selection played a crucial role in encapsulating the spirit of Mustang Millie's Roundup. I curated visuals that resonated with the brand's values and conveyed a compelling narrative. These images were strategically chosen to create an emotional connection with the audience and reinforce the brand's story.

Role: The project required a deep understanding of diverse companies, their brand identities, and target audiences. I meticulously curated and crafted social media posts that resonated with each company's specific brand essence. This involved not only creating visually appealing content but also ensuring that the messaging aligned with the unique values and personality of each brand. The use of Canva allowed me to bring a dynamic element to the social media content through animated posts and ads. This strategy aimed at capturing audience attention and fostering engagement. The animations were designed to be both visually captivating and in harmony with each company's brand style guide, ensuring a seamless and consistent brand representation across platforms. Adherence to brand style guides was a critical aspect of the project. I maintained consistency in visual elements, color schemes, and tone of voice, ensuring that each piece of content reflected the distinct identity of the respective company. This approach not only preserved brand integrity but also contributed to a unified and recognizable online presence.

Role: Journal Creation: Led the development of journal interiors, ensuring an engaging and educational experience for kids. Cover Artwork Design: Crafted visually appealing and thematic cover artwork to attract the target audience. Website Development: Utilized systeme.io to build a user-friendly website with an effective sales funnel. Kindle Direct Publishing (KDP): Successfully published the Reading Journals on the KDP platform. Social Media Management: Strategically set up and managed social media accounts on Facebook, Instagram, and TikTok. Advertising Strategy: Curated engaging posts and reels as part of a comprehensive advertising strategy to promote Reading Journals. AI Apps Integration: Leveraged AI apps like ChatGPT, MidJourney, D-ID, and ElevenLabs for enhanced interactivity and personalization. Puppet Animation: Created puppet animation in Adobe Character Animator to add a unique and entertaining element.